New Product Development
Project Type: Final project for business school coursework.
Role: Worked in a team of four on all aspects.
Challenge: Develop a new product.
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You can view the Final Presentation, Market Report, and Concept Proposal below.
It's going to be a long ride. Buckle in!
Have questions? I'd love to discuss! Please contact me on vidisha.khaitan@outlook.com.
Problem space: International relocation
Solution: Online resource inspired by Pinterest and Google Scholar.
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Process:
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Analyze the market, consumer needs, and viability of the product.
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Create a user profile
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Calculate Opportunity Scores
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Make Trade-off decisions
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Design solution
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Evaluate barriers to adoption and risks.
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Here's an insight into some of the methodologies used before we dive into the presentation!
Needs Identification
Used 4 methodologies to collect data on problem identification, pain points, the importance of the need, and value proposition.
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These are explained in detail in the Concept Proposal and Market Evaluation reports, available below.
Card Sorting
Findings: Identified needs, benefits, and pain points, and combined our interview data from Exploratory and Lead User interviews on Figma.
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Used this raw data to calculate Opportunity Scores and Trade-offs.
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Please click here for the actual Figma file to read clearly.