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Hi! I'm Vidisha.

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I'm a UX Writer and marketing professional who

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My writing process

My writing process begins by defining the target audience and content goals. This might involve mapping usage history, conducting market analysis, data analysis, and/or user interviews. This helps me create user personas surrounding their preferences, needs, and pain points. The second step is to define the product mission and how we are solving these pain points.

Once defined, I walk the user through this solution with a seamless and intuitive experience using language. I like to execute clear and concise copy, all the while developing a human connection. This might involve breaking down the user journey into smaller steps or simplifying navigation.

I am committed to creating an accessible user experience. An important part of completing this process is ensuring design integration, and consistency across all touchpoints to maintain brand voice. Docs-as-code is a great approach to ensure such delivery from the start. It also helps maintain and iterate a style guide.

Once delivered, the user testing, feedback, and reiteration process begins.

My passions

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  1. Interviewing like a journalist.

  2. Researching like an academic.

  3. Visualizing like a photographer.

  4. Collaborating like a dancer.

  5. Writing like a pro.

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